Update your CPA page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check CPA at least once a day. If your subscribers are not likely to check CPA very often, share a weekly update to avoid flooding them with too many updates.
If you're using CPA to market, make sure you're also posting there! No one will visit a page which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what's going on.
You could create a group rather than a page. Launching a group on CPA may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.
Don't ramble on your page. Don't fall into the CPA trap of thinking more posting is best. People don't need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Step one when it comes to creating a CPA marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do page you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?
Use tools to measure the power of your CPA marketing. There are all sorts of tools out there these days to help give you an idea of how potent your CPA marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Consider using CPA advertising. By paying for CPA ads, you can reach a larger audience by targeting specific demographics. This can get your CPA page a lot of attention, and that's important. Try it out for a while and then cancel it if it does not seem to be working.
Don't just assume CPA wouldn't be a good fit for your brand; delve into the possibilities of a CPA marketing campaign before ruling it out. Almost everyone is on CPA and there are many techniques for reaching these potential customers. Keep the advice in this piece handy to get the most results possible.